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- Food Tourism Fair opens at Rurubu Kitchen in Asakusa, Tokyo (2/10-3/9)
Food Tourism Fair opens at Rurubu Kitchen in Asakusa, Tokyo (2/10-3/9)
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Last updated:
Feb 12, 2020
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About the writer:
Nagato Tourism Convention Association
Nagato City is a Food Tourism Certified Area
Food tourism is a trip that aims to enjoy local food and food culture.
On the occasion of Food Day on Monday, February 10, Nagato City in Yamaguchi Prefecture will be added to the list of areas certified by the Japan Food Tourism Association, which until now had only three locations in Japan, along with Biei-cho in Hokkaido and Towada City in Aomori Prefecture.
Both of these regions were exhibited as "candidate sites for certification" at Tourism Expo Japan 2019 held in Osaka last October.
Through the tasting and quiz competitions, we realized once again how attractive the region's unique "food" is.
Food" of 3 regions to be tasted in Asakusa
On this day, Rurubu Kitchen ASAKUSA Ekimise, JTB Publishing's directly managed store in Asakusa, Tokyo, opened a special food tourism-themed fair that will run through March 9 (Monday).
During the period, original menus using ingredients from the three regions certified this time will be served, and through the distribution of pamphlets and the showing of PR movies in the restaurant, the appeal of food unique to the region will be communicated in such a way that will "make you want to visit and try it".
On the first day of the fair, a "food experience" was held at the restaurant with members of the Tokyo media.
First, the Japan Food Tourism Association will explain the purpose of this project.
Representatives from the three regions then took the microphone in turn to give presentations on their regions and food. Members of the media were invited to listen as they tasted the menus actually served at the restaurants.
From Nagato City, staff members of the Nagato City Tourism and Convention Association, who are involved in "Nagatrip, " a tourism event combining local food and experiences, participated in the event. In addition to introducing the "Choshu Duck" and squid used in the dish, they also promoted the food tourism that can be enjoyed in Nagato City.
Rurubu Kitchen, where you can actually taste the food while reading guidebooks from all over the country in the restaurant.
Encountering local food at this place and going on a new journey in search of food. We hope that such an opportunity will be created.
Limited Menu / Store Locations
Full of stamina! Chicken, pork, and beef local meat bowl (1,280 yen)
A dish that is full of stamina and volume, with Biei's Viei Wagyu beef, Towada's garlic pork, and Nagato's Choshu chicken. You can choose either onion sauce or grated daikon ponzu (Japanese citrus juice with grated radish) as the sauce.
Vivid colors! Thick Vegetable Bowl (980 yen)
This healthy rice bowl is topped with a variety of local vegetables, including komatsuna (komatsuna and long bean sprouts) from Towada, and tomatoes and cabbage from Nagato. Kombu (kelp) is used in the ankake (starchy sauce) broth so that even vegans can eat it.
Three regions come together in a big grouping! Cold hors d'oeuvres (1,480 yen)
Garlic pork from Towada, yariki squid stewed in tomatoes from Nagato, and bagna cauda with kidney bean dip from Biei; hors d'oeuvres filled with the charms of the three regions are recommended to be shared with a group of people to accompany drinks.
information
[Store name] editor's fav "Rurubu Kitchen ASAKUSA EKIMISE"
[Address] 7th floor of EKIMISE, 1-4-1 Hanakawado, Taito-ku, Tokyo
[Access] Direct connection from Asakusa Station on Tobu Skytree Line, 1 minute walk from Exit 7 of Asakusa Station on Ginza Subway Line, 3 minute walk from Exit A5 of Asakusa Station on Toei Asakusa Line
[Business hours 11:00-22:00 (in accordance with the restaurant area)
【Closed】 Open year-round *Store closed on 2/18 (Tue.)
