Free of charge] “Digital Marketing Workshop in Nagano” (3/24) Call for Participants

Training sessions to learn the basics of DX promotion and information analysis using digital technology

On March 24, 2022 (Thursday), the Nagato City Tourism & Convention Association will hold a "Digital Marketing Workshop in Nagato" at the Nagato City Shigoto Center. The training will consist of two parts. The first part will focus on the theme of "How to Create a Digitally Competent Organization," and will discuss the importance of DX promotion and digital utilization in organizations and businesses amid the prolonged impact of the new coronavirus. In the second part, the participants will learn specifically about the use of digital technologies under the theme of "First Time 'Analysis' - How to Assemble Analyzable Measures.

The lecturer will be Day Alive Inc., a company that has conducted numerous web promotion and web media projects for local government units and tourist associations throughout Japan, and is also in charge of Nagato City's digital marketing project. The event is free of charge, so if you are interested in attending, please register using this form.

Course Content

Part 1: 14:00∼14:50 [50 minutes] "How to build a digitally strong organization"

Lecturer: Kenta Imanishi, President/CEO, Day Alive, Inc.

▼ Seminar Contents

• Has digitization been advanced by Corona?
• Why is digitization not progressing?
• Strengthening Digital Capabilities Starting with People
• From people to organization, from digital utilization to DX

Part 2: 15:00-15:45 [45 minutes] "First Time 'Analysis' - How to Assemble Analyzable Measures

Lecturer: Yuka Niwa, web director, Day Alive Inc.

▼ Seminar Contents

• Let's analyze, not aggregate.
• Let's actually analyze it.
• How to establish KGIs and KPIs
• How to assemble measures that can be analyzed

Event Guidelines

[Date] Thursday, March 24, 2022, 14:00-16:00 (Registration 13:30~)
[Location] Seminar Room, Nagato City Shigoto Center (312-1 Senzaki, Nagato City)
[Fee] Free
[Capacity] 30 people (first-come, first-served; applications close when capacity is reached)
[Eligibility] Anyone can attend
[Application Method]
Please apply by either of the following methods by Wednesday, March 23.
(1) Apply to the Nagato City Tourism & Convention Association by phone
*Required information: Name and affiliation (school, company, organization, etc.)
[Application]
Nagato City Tourism & Convention Association
TEL 0837-27-0074
(2) Fill out the following form
Participate in "Digital Marketing Workshop in Nagato Application form [Registration closed on March 23].

Course flyer