Digital Marketing Workshop in Nagano” was held.

Learn about the organization's DX promotion and data analysis practices and concepts.

Today (Thursday, March 24), the "Digital Marketing Workshop in Nagato" was held at the Nagato City Work Center.
This was a two-part event with Day Alive Inc., which conducts web promotion projects for local governments and tourism associations throughout Japan, as the invited lecturer.

In Part 1, Kenta Imanishi (President/CEO, Day Alive Inc.) spoke on "How to Create a Digitally Competent Organization. He spoke about the importance of promoting DX and utilizing digital technology in organizations, the concept of securing/training human resources, and the skills required in the field of digital utilization.

Kenta Imanishi (President/CEO, Day Alive, Inc.)

In the second part, Ms. Yuka Niwa (web director of Day Alive Co., Ltd.) gave a lecture on the theme of "First-Time 'Analysis' - How to Construct Analyzable Measures", using data obtained from the website to set medium- and long-term goals and analyze them. The lecture included data from SNS advertisements on the Nagato City tourist site "Nanavi.

Yuka Niwa (web director, Day Alive Inc.)